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6.30.2005
I plan on watching the tour de france this year. And as I was clicking through the various websites I found myself wondering.. "I can't see live coverage without cable, and CBS is only offering weekly coverage.. that sucks!" A thought occurred to me. You know all those really horrible infomercials that they show from 2AM till 5AM? The premise is that nobody really watches TV at those hours. That's kinda true, but.. I think networks should look at themselves less as real time broadcasters and more like content providers. Now that more and more people have access to devices like TiVo or digital recorders I don't see why one of the networks can't start showing good content at those overnight hours on the premise that people will just record the shows for later viewing. They can embed the advertisements into the programming and just assume people will watch it later. It would be a great way to show "in between" content which is not good enough for prime time, but still valued by some viewers. Like... say the daily stages of the Tour de France, or better yet, football matches (aka soccer)? But then again I don't understand much of what passes for good TV these days. I mean, do we really all want to watch twenty different variations of the same crime scene drama? The only one that looks even remotely interesting is Numbers. Other than that they all follow the same formula, again and again. Same goes for those infomercials, you would think that the network willing to break from the herd would get 100% of late night viewers by showing something, anything, better than an infomercial. But no, night after night, straight down the dial, infomercials. Maybe they just assume that if you're up that late and watching TV you're probably watching cable anyways? |
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