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5.09.2005
CNN.com - Hearing gives look into Vioxx marketing - May 6, 2005: "Sales representatives were offered $2,000 bonuses for meeting sales goals, and worked in campaigns with such code-names as 'Project Offense' to try to boost sales even as regulators were about to increase warnings on the drug's label. maaaaaan... fuck you too. The problem with marketing any drug is that there is a natural limit to the number of people who really NEED that product. But in the corporate world of GROW GROW GROW there is no upper limit to the number of potential customers. If it were up to them we would all be taking a fistful of pills every morning, noon, and night. There is something seriously wrong and immoral when a company plies doctors with misinformation in order to get more people to take a drug. How can we trust the medical professionals to take our own best interest at heart when they are getting bombarded with sales calls pushing products? Go sit in a doctor's waiting room for an hour and watch as the pharmaceutical sales reps come calling, rolling their little suitcases behind them. There's no denying that some really good, useful drugs have been developed to deal with some really horrible illnesses. But we are playing with fire when we allow pharmaceutical companies to do direct marketing of their products. A few years ago when we (who?) decided that it might be ok for drug companies to start advertising on TV you just had to know it would come down to what we have now, with wall to wall ads for erectile dysfunction drugs and smiley happy little clouds bouncing along in a cheery haze from a chemical concoction. Got some sniffles? Ask your doctor for this pill. Feeling kinda sore? Ask your doctor for this pill. Feeling a little blue and sad? Ask your doctor for this pill. Its not wrong to try to get helpful drugs to people that can benefit from them. But I feel uncomfortable when the drug companies control the information that gets to consumers and doctors, especially when the people delivering that information are paid bonuses to increase sales. The potential for abuse is very high. "Don't bring up the heart risks." oh man... |
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