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Frank Luntz is a political strategist, whose giude for the GOP is now available for anyone to read, and provides a good look into the inner workings of the GOP propaganda machine. I'll be making comments as I read through it little by little.
I do this for you, because nothing is too good for the honest hard-working people of America, nothing can stand in our way if we just embrace freedom, opportunity, eagles, flags and apple pie. This is Class Warfare is all about providing justice and fairness to all its readers. We understand that Americans love Democracy and want the next generation to reap the rewards of ownership and opportunity that only TICW can provide.
Political Strategy - Politics, Strategies, Tactics, News and Opinion:
"9) The root cause of outsourcing is the inhospitable business climate in the US. And the best way to address this problem is found in reducing taxation, regulation, and litigation, which allows innovation and education to bring more jobs into America."
"Hospitable business climate" = Third world countries with no worker protections. And the GOP is working to make that happen here in the United States as well. Witness the new law that seeks to make it harder for people to file bankruptcy, keeping them under the yoke of their creditors for years and years, in effect making them serfs.
Senate still battling to pass bankruptcy bill
In addition, some experts say, the changes proposed in the Senate bill would fundamentally change long-standing American legal policy on debt. Under bankruptcy laws as they have existed for more than a century, creditors can seize almost all of a bankrupt debtor’s existing assets, but they can’t lay claim to future earnings. The proposed law, by preventing many debtors from seeking bankruptcy protection, would compel financially insolvent borrowers to continue trying to pay off the old debts almost indefinitely.
In other words, you just thought you were done being screwed. The credit card companies have been pushing for this bill for years but now have a good chance to pass it, thanks to the "ooportunity" given to them by the landlords at the GOP. What's happened is that the credit card companies have been issuing credit like crack, and people, desperate to keep up their standard of living, pay off medical bills or make up for their stagnate incomes have been taking up the offer of free money. Credit card companies have been ignoring the risk of extending absurd levels opf credit to people that have no means in which to pay for them.
Case in point. I now have access to credit well in excess of my entire income of last year. This is because the few cards that I do have keep bumping up the credit limit. Every so often I get another letter that congratulates me on my "success in life" and reminds me to enjoy it by blowing another chunk of "free money" treating myself to expensive gifts of vacations that I simply cannot afford.
Rope, neck, noose.
But I don't wan to get too far away from Luntz and his "Weasel Words that Work" handbook. So I present to you more GOP "wisdom".
4) September 11th changed everything. So start with 9/11. This is the context that explains and justifies why we have $500 billion dollar deficits, why the stock market tanked, why unemployment climbed to 6% and why we are still in a rebuilding mode. Much of the public anger can be immediately pacified if they are reminded that we would not be in this situation today if 9/11 had not happened, and that it is unfair to blame the current political leadership or corporate America for the consequences of that day.
The emphasis is mine. You see, I thought it was all Clinton's fault, as the GOP likes to remind us, the recession started before Bush got into office? As it might be unfair to blame Bush and corporate america for 9-11, it is not unfair to ask them to be accountable (another weasel word) for their actions before and after, in particular their failure to collect enough revenue to pay for the costs of their programs. I would think that Luntz, a so called master of language would cringe in refering to "pacifying" the public. But I can't say that I am surprised by this tactic, its been in the GOP playbook for years, hide behind eagles, flags, troops and weasel words as you do the dirty work for the big donors of your special interest groups, credit card companies, banks, brokers, energy companies and military contractors.
Words that work : To manipulate you.
The American people cannot always be expected to directly grasp the connection between your policies and your principles. Symbols bridge this gap, so use them, and use them liberally.
Slap a flag and an eagle on everything. Call any bill, no matter how odious, the "American and Apple Pie Freedom and Opportunity Act". Assume the American people are too stupid to see the contradiction between your words and your actions.
I'll be talking more about this as I read through more of the Luntz document so kindly tranferred to a searchable, text version by the people at Political Strategy.
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