"They say I'm manipulating the debate in an attempt to obscure the true effect of the policies I advocate. Yet this lexicon genuinely seeks to establish a common language for a pro-business, pro-freedom agenda."

Admittedly, in these times, most political language has taken a partisan tone. But my suggestions are meant to help reach that critical, nonaligned swing voter, just as product advertising is designed to appeal to nonaligned consumers.

For example, why not use the term "death tax" for the taxes paid on an estate?

What is the event that triggers it? I pay a sales tax when I am involved with a sale, and I pay income tax when I earn income. And when I die, if I'm successful and forget to hire smart accountants, I may pay a tax. What else would you call that other than a death tax — a "permanent sleep tax"?

To me, calling for a "cleaner, safer, healthier environment" and supporting helicopter rides over the Grand Canyon and, yes, snowmobiling in Yellowstone Park is not a contradiction.

Conservationists are mainstream and environmentalists are extreme.

Even under the most innovative reform proposals, the vast majority of your Social Security contribution (12.4% of your income up to the first $90,000, just in case you had forgotten) would remain completely unchanged and untouched, so Washington can continue to spend your retirement savings on other programs and you can continue to collect that great 1.6% return on your Social Security "investment."

In the end, this ongoing battle over language is more about comprehension than articulation.