The right's unifying idea--get the government out of our lives--has broad popular appeal, at least on a sentimental level, because it represents an authentic core value in the American experience ("Don't tread on me" was a slogan in the Revolution). But the true source of its strength is the movement's fluid architecture and durability over time, not the passing personalities of Reagan-Gingrich-Bush or even the big money from business. The movement has a substantial base that believes in its ideological vision--people alarmed by cultural change or injured in some way by government intrusions, coupled with economic interests that have very strong reasons to get government off their backs--and the right has created the political mechanics that allow these disparate elements to pull together. Cosmopolitan corporate executives hold their noses and go along with Christian activists trying to stamp out "decadent" liberal culture. Fed-up working-class conservatives support business's assaults on their common enemy, liberal government, even though they may be personally injured when business objectives triumph.