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1.14.2007
Its become obvious to me, and I would think to everyone else as well that we are being lied to on a fairly regular basis - and we have just stopped caring. We've become immune to the small lies of advertising so much so that we hardly blink when we hear something that is so obviously untrue. From a Subway ad: referring to the meatiness of the advertised sub: "...makes even the burliest burger question its manhood." A statement so ridiculous that we might be tempted to dismiss it as blatant hyperbole. Fair enough... From a Samsung ad: Referring to its new Blackjack phone: "Stunning video, Mp3 sound, broadband speed internet and email, all working flawlessly together in one ultra-thin device" Flawless means without flaw. Are they seriously claiming that their product is without flaw? Are we to assume that if this product does not work flawlessly then they will replace that product? Not likely. This is not to mention the various and numerous commercials that prey on the egos and bruised self-images of modern Americans. For instance, the Visa credit card commercials that suggests that paying with cash will slow everyone down and everyone around you will wonder why you are such a moron to not use your visa check card. Of course there are reasons. Visa says cash and checks represent a $21 trillion opportunity for itself, and for other card companies able to convince customers that charging is preferable to handing over actual dollars and cents. So what the hay... why not mess with the human psyche a little more in an attempt to fatten our wallets some more. I can't seem to shake the feeling that this relentless drive to commoditize everything, then drive our human instincts to desire, crave and even need these products is messing with our abilities to be happy. Last example... that stupid f**king Chevy commercial that has John Mellencamp singing about how this is OUR COUNTRY, all the while putting up images of typical red state rural lifestyles. As if certain ways of life have a monopoly on what it means to be american. And to fit into that way of life certain purchases must be made in certain ways. | |
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